Silverpop Buys U.K. Interactive Agency

NEW YORK E-mail service provider Silverpop said it has acquired United Kingdom-based interactive agency Digital Oxygen.

The acquisition will increase Atlanta-based Silverpop’s presence in the U.K., and bring it Digital Oxygen clients like Midway Games, Zenith Optmedia and HMV. Financial terms of the transaction were not disclosed.

Digital Oxygen had been a reseller of Silverpop’s e-mail services, which help clients manage and send permission-based e-mail marketing campaigns.

Silverpop said it would use the London office to serve clients like Skype, British Sky Broadcasting and Gizmondo. Silverpop opened an office in London last month.