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NEW YORK Silk Soymilk is fortunate enough to have grabbed a 70 percent share of soy milk drinkers — now the brand is recruiting the rest of the population.
The beverage brand, which is high in protein and low in fat and cholesterol, is letting its customers serve as advocates in its new ad campaign that debuted this week.
“Take a sip forward” TV and print ads, from Berlin Cameron, New York, feature real women telling their stories about the first time they tried Silk and how it helps them take small steps towards a healthier lifestyle.
The women chosen for the spots are not super health nuts, said Griffin Creech, co-creative director at Berlin Cameron.
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