Sigma Signs Kerr

Jim Kerr has joined Sigma Group in Oradell, N.J., as group manager for banking and financial services clients. Kerr will be responsible for new business development and account management at the full-service ad agency. Prior to joining Sigma, he served as senior vice president and director of marketing at European American Bank and was vice president and director of marketing at First Investors Corp., both in New York. Kerr has worked in financial advertising and marketing for more than 25 years.