SIGHT LINES REMAIN OPEN

CIBA Vision is seeing a lot of agencies.

Austin Kelley is the latest Atlanta shop to get work from CIBA. It is launching a $2.2 million television and printcampaign for the Novartis-owned firm’s Solo-care, a contact lens solution.

Targeting women ages 35-54, a cable TV spot emphasizes eye care as an important part of maintaining a healthy body. It is currently running nationally on CNN Headline News, The Weather Channel, Food Network and Lifetime. Print ads are appearing in Family Circle, People and Redbook.

CIBA has been a favorite of Atlanta agencies, spreading assignments around its hometown among Austin Kelley, Adaire-Greene and J. Walter Thompson.

Rumors have been rife for nearly a year that a review could begin any day, but the project assignments keepcoming.

“We’re not thinking about anything besides doing good work for CIBA on this campaign,” said Jay Shields, chief operating officer of Austin Kelley. “If we get more work, it will be because we’ve done good work, not because we’ve been plotting about how to get more work.”