NEW YORK – Seeking new revenues sources and alternative ways of delivering its environmentalist message, the Sierra Club is quietly making a run at the $62 billion market for licensed goods. The 600,000-member organization has licensed its name to publishing properties like calendar and notecards for years. But since retaining Lucas Arts as its licensing representative last year, it has signed more than 15 licenses from companies that are marketing more than 100 products – many of which are just now appearing in the marketplace.
Copyright Adweek L.P. (1993)
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