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ATLANTA Huey/Paprocki has launched an ad campaign for the Appalachian Region of the Sierra Club, the agency said.
The campaign—which includes magazine, newspaper, outdoor, direct-mail and Internet advertising—promotes the Sierra Club and Beer events held quarterly in Atlanta. The gatherings include guest speakers, an overview of upcoming events and free beer.
“Huey/Paprocki has been a great partner, and their creative work has helped us drive event attendance levels to an all-time high,” said Natalie Foster, the Sierra Club’s regional representative.
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