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GSO/Davis has wonwork from Siemens Medical Solutions USA, the first assignment for the agency since it was formed a month ago through the merger of a pair of Boston shops.
The Boston agency was tapped by the client’s Electromedical Systems Group in Danvers, Mass., following a review that included several local contenders, according to Tom Davis, executive vp of GSO/Davis.
There was no incumbent on the business, which had previously been handled by small design shops and is initially budgeted in the mid-six figures, Davis said.
GSO/Davis is charged with crafting “predominantly direct marketing, collateral and design support, with some advertising component,” Davis said.
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