Siemens Medical to GSO/Davis

GSO/Davis has wonwork from Siemens Medical Solutions USA, the first assignment for the agency since it was formed a month ago through the merger of a pair of Boston shops.

The Boston agency was tapped by the client’s Electromedical Systems Group in Danvers, Mass., following a review that included several local contenders, according to Tom Davis, executive vp of GSO/Davis.

There was no incumbent on the business, which had previously been handled by small design shops and is initially budgeted in the mid-six figures, Davis said.

GSO/Davis is charged with crafting “predominantly direct marketing, collateral and design support, with some advertising component,” Davis said.

Efforts targeting clin ical professionals nationwide will begin appearing in April and will tout the client’s Infinity line of patient monitoring systems, Davis said. Bro chures will be the first work produced for the client.

Greenberg Seronick and DavisPartners created GSO/Davis in early February. The agency claims about 45-50 em ployees and billings of close to $65 million. No money changed hands in the deal; rather, the shops merged operations at Greenberg Seronick O’Leary & Partners’ office space in Boston.