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California has been called the land of fruits and nuts, but these days fewer and fewer people in the Golden State are eating them. That could change if Lawrence, Mayo & Ponder has anything to do with it.
The Newport Beach, Calif., agency has crafted a series of 15- and 30-second TV spots and 30- and 60-second radio ads for a statewide PSA campaign for the Nutrition Network. The ads are airing in English and Spanish, and broke in mid-April.

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