Sid Lee Made a Bus-Shelter Sensor That Turns Nearby Colors Into Swatches, to Sell Paint

Engaging tech from Réno-Dépôt

Bus-shelter advertising tech is often pretty goofy, but here’s an intriguing effort from Sid Lee Montreal for Canadian home supply retailer Réno-Dépôt to promote the range of SICO paint colors it sells.

The campaign, titled “Street Swatches,” involved installing a sensor in the ad space of a bus shelter to capture passing colors and instantly pull up a corresponding SICO paint swatch from a database in real time.

Check in out in action here:

CREDITS
Client: Réno-Dépôt – Mireille Arteau
Agency: Sid Lee
Creative Director: Alex Bernier
Creative Team: Alex Béland, Alexis Caron-Côté
Creative Technologist: Julien Roub Charland, Zachary Labrosse-Remillard
Account Services: France Wong, Daphnée Lortie
DOP : Guillaume Beaudoin
Producer: Marc Desjardins
Production: Sid Lee Studio
Colorist: BLVD
Media: Sid Lee Media and Astral Out Of Home