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A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name.
SicolaMartin, a 45-person shop in Austin, Texas, whose accounts include Dell, SanDisk, SAP, Avaya and Xerox, is now Y&R Austin, adding a fifth city to Y&R’s North American operation.
Leadership of the Texas shop won’t change: Cherie Cox remains CEO and Chris Wood is still executive creative director. But the Southwestern cousin will now be more tightly knit to the mothership and its deeper resources.
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