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A company that specializes in auditing spot market television buys for clients reunites brother and sister Richard and Pamela Shain in Newton, Mass.
Ad agencies have nothing to fear from R.A. Shain & Associates and possibly something to gain from its service, contend both Shains.
Among the media executives approached when researching the new company’s business plan early last summer was Nancy Ryan of Pro Media in Natick, Mass.
“We figured she would try to talk us of it,” said Richard Shain of Ryan.
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