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There were major shifts last week among the players competing in the mounting arch rivalry between Adidas and Nike.
Adidas tapped Amsterdam-based 180, a new agency formed by renegade Wieden & Kennedy staffers, for still-to-be-determined global branding assignments. Also, Carat was named Adidas’ media buying agency in Europe, replacing Initiative Media, Paris. Leagas Delaney, Adidas’ agency of six years, remains its lead shop and media buying resource in the U.K.
The mandate for 180 is larger than first thought.
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