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The target of Sullivan Higdon & Sink’s latest print effort for Signature Flight Support is pilots of corporate jets.
But the ultimate audience the agency, client and target are trying to please is the high-flying CEO they have dubbed “Mr. Big.”
Orlando, Fla.-based Signature provides ground and passenger services for business aviation. Charter pilots generally make the call on what flight service they employ, which is why the company’s ads are aimed at them.
“Feel free to engage autopilot once you shut down,” is the headline on an ad that shows a pilot relaxing in an airport lounge chair.
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