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It’s Big Dog versus the big hog.
Big Dog Motorcycles, started in Wichita, Kan., in 1995, is launching its first consumer advertising as it steps up to the plate against undisputed American-made cycle champ Harley-Davidson.
Print ads from Sullivan Higdon & Sink in Wichita don’t shy away from direct comparisons with the category leader. Copy in two of the three half-page spread ads claims Big Dog’s V-twin engines deliver “30 percent more horsepower than a Harley-Davidson.”
The creative approach, too, is a nod to the Harley mystique.
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