SHS Helps Launch Coleman Line

The Coleman Co. launched a new line of high-end camping products at a trade show that began last week with advertising from Sullivan Higdon & Sink.
The Wichita, Kan., agency has worked with Coleman since 1984 and was once the company’s agency of record but now handles occasional projects, with lead agency status at FCB Detroit, said SHS representative Tom Linafelt.
Coleman’s new line of camping and outdoor equipment, Exponent, and is aimed at campers with lots of cash but little time–people who may be new to the outdoors but are not merely family campers, according to the agency.
SHS’s campaign for the Exponent line is tagged, “Exit the beaten path.”
Linafelt said spending on the line was not known.