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South by Southwest in Austin, Texas, continues to roll on as the festival switches over from Interactive to Music later in the week, and while some brands pack up their activations, others are just getting started. Showtime has decided to focus on SXSW Music attendees when it comes to promoting its new show, the highly anticipated return of Twin Peaks. And judging by the throngs of devoted fans lined up to check out the Black Lodge and Double R Diner, it made the right choice.
Adweek had a chance to check out the space at Clive Bar, Showtime’s SXSW home for the past few years, and if you’re a Twin Peaks fan, it didn’t disappoint.
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