Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A Movie Theater Chain Is The Coming Attraction
DALLAS–Movie theater operator Cinemark USA here has begun screening shops about handling a 1999 rebranding campaign for its domestic and foreign properties.
A request for proposal issued last month by Randall Hester, Cinemark’s vice president of marketing and communications, seeks ideas for print and broadcast advertising, as well as public relations and related marketing activities. Media buying is expected to remain with the company’s internal marketing department.
Hester did not return calls concerning the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in