Should Pepsi Pull Its Amp App?

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NEW YORK PepsiCo has found itself at a crossroads regarding its now infamous “Amp Up Before You Score” iPhone app.

The NC-17 rated application offers pick-up lines, strategies for picking up married women, a scorecard for sexual conquests and other edgy content.

After PepsiCo received complaints that the app reinforced stereotypes about women, the company tweeted an apology as well as posted an explanation on Amp’s Facebook page. Still, the app remains available much to the disdain of some.

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