Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This year’s Super Bowl commercials may have appeared ultra-polished, but there was plenty of, ahem, monkeying around off-camera. BBDO, for example, had to deal with a pair of energetic baboons while shooting the Sierra Mist spot. In the ad, one baboon is pleasantly refreshed when the other catapults him over a huge rock and into a polar bear pond. In real life, the dunkings took their toll on the primate, and at one point he fled.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in