Shops Question CNN Assignment

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CNN is at it again, dangling in front of agencies a corporate ad assignment that at first blush seems tempting and prestigious.

But the cable network has been here before, and the shops contacted this time are pausing before jump ing in.

“A lot of these media companies and networks—and CNN is notorious for this—say they are going to spend $40 million,” one executive said. “What they mean is that they are going to spend the equivalent of $39.5



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