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NEW YORK At least three agencies are presenting ideas for the next Ford Focus campaign, as the automaker looks beyond the brand’s lead agency, JWT, sources said.
WPP Group’s JWT is competing against sister shops Ogilvy & Mather and Berlin Cameron and possibly one other agency, said sources. JWT and Ogilvy are working from their joint Dearborn, Mich., location, though other offices may be contributing. Berlin is based in New York. The agencies declined comment.
Ford declined to identify the shops but confirmed the search.
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