By Katy Eckmann
ATLANTA–The Mississippi Gulf Coast Convention & Visitors Bureau is conducting a review for its $2 million ad account. The business has been handled for 17 years by Guice & Guice Advertising, Biloxi, Miss.
Stephen Richer, executive director for the bureau, confirmed the search last week, stating the client intends to ‘go through the process to see what’s out there.’
The review has attracted interest from agencies around the country, including the following shops which attended the bidders conference last month: Bauerlein, Lord Fernandez and Logan Marketing, all New Orleans; Godwin Group and The Ramey Agency, both Jackson, Miss.; Power Lines Advertising & Design in Gulfport, Miss.; Tennessee agencies WestRogers of Memphis and Bohan, Carden & Cherry, Nashville; Maverick Advertising & Public Relations, Fort Worth, Texas; Lip-
py/Mapother/Power in Louisville, Ky.; Miles Advertising of Atlanta; DRGM in Las Vegas; Zimmerman, Laurent & Richardson, Des Moines, Iowa; and the incumbent.
Guice & Guice, a $6 million agency, has held the business since 1979, with the exception of one year in the late 1980s. In 1993, the agency created the bureau’s current theme, ‘The Playground of the South.’
The phrase ‘Where the New South Meets’ was developed in-house to appeal to meeting planners.
Written proposals are due today. A shortlist of up to five shops will be chosen for oral presentations in July, Richer said, with a decision expected before month’s end.
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