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Meat packer and processor IBP Inc. is talking to four agencies about developing a corporate branding program for its upcoming line of retail beef and pork products.
The Dakota City, Neb.-based company traditionally sells boxed meat to retailers, which in turn market the products to consumers under no specific brand names. But the company is now looking to create its own branded line of “value-added” retail products, from branded cuts of meat to prepared meals, said Jack Dunn, IBP’s president of value-added products.
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