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New York-area agencies have responded to a request for proposals from commercial and res idential lender CIT Group, sources said. Bill ings are estimated at $7-10 million.
CIT, which re cently broke away from Tyco International and became a public company, is seeking a shop to handle both creative and media, sources said. The review is being managed by Kelley Gipson, svp, corporate marketing.
The Livingston, N.J., client will make an initial cut, visit the semifinalists, then choose finalists, according to sources.
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