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LOS ANGELES At least three agencies contending for the estimated $10-15 million Mike’s Hard Lemonade advertising account are expected to make final presentations early next week, according to sources.
Shops said to be vying for the account include Interpublic Group’s Sedgwick Rd., Seattle, and independents Doner, Southfield, Mich., and incumbent The Ad Store, New York. Sources said presentations are scheduled for Monday, March 14 and Tuesday, March 15, and would be held in Vancouver, B.C., home of Mike’s parent corporation, the Mark Anthony Group.
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