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ExxonMobil has narrowed the creative field in its global advertising review to a half-dozen semifinalists, sources said.
Sources identified the shops as Publicis Groupe’s Publicis, Omnicom Group’s BBDO, the Interpublic Group team of The Martin Agency and Lowe and the three incumbents: Havas’ Euro RSCG (corporate image duties), IPG’s McCann Erickson (ads for lubricants, chemicals) and Omnicom’s DDB (ads for fuels).
The cut came after an estimated eight to 10 agencies met last month with client executives at ExxonMobil’s headquarters in Irving, Texas.
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