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ShopRite has rolled out “ShopRite Family,” a loyalty rewards program that enables customers to earn points by purchasing items online or in-store. After a soft online launch on April 8, the program officially bowed April 19, when the grocer began promoting it.
Participating CPG brands include Kraft, Kellogg’s, Nestlé, Kimberly-Clark, Pepsi and Unilever, according to ShopRite Family Web site.
The new initiative replaces ShopRite’s earlier “Scrunchy’s Kids Club” program, Karen Meleta, spokeswoman for Keasbey, N.J. Wakefern Food Corp.,
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