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NEW YORK Online retail destination site Shopping.com today said it is launching its first TV advertising, which will target Web shoppers in “high wire” markets and direct them toward the Internet.
The effort, via Publicis Groupe’s Publicis & Hal Riney in San Francisco, breaks Nov. 17 with a 30-second TV spot in New York, San Francisco and Portland, Ore., that aims to “gauge the effectiveness of offline media in informing and driving consumer behavior online,” according to a statement issued today by Shopping.com.
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