Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s no surprise that wealthy people tend to be comfortable shopping online, since working online is how some of them now get wealthy in the first place. But a survey by the Luxury Institute, conducted among Americans with annual household income of at least $150,000, finds considerable variation among luxury categories in their comfort level with actually doing the transaction online.
Sixty-four percent of the survey’s respondents said they “go directly to Web sites of known providers for information on luxury goods and services.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in