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Wet/Dry Leader Returns After Ad Hiatus
DETROIT–Shop Vac Corp., a leader in wet/dry vacuum technology, returns after a three-year advertising hiatus with a campaign from its new agency, Bozell Worldwide in Southfield, Mich.
A new 30-second TV spot, “Elephant,” breaks tonight during ABC’s Monday Night Football. It will run through the end of the year on network and cable channels, including ESPN, The Learning Channel and The Discovery Channel, said Rob Elliott, managing partner of Bozell’s multi-products group.
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