Shop Talk: A Brighton Beach Memoir

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Talking with Ron Berger, CEO of Euro RSCG MVBMS Partners, about the documentary he co-directed with childhood friend and PR guy Dan Klores, you can almost hear the strains of Welcome Back, Kotter. But the film, which looks back at the lives of six friends who hung out by the boardwalk in Brighton Beach, Brooklyn, has no wacky Sweathogs or dewy nostalgia.

“We tried to trace the lives of a group of guys who grew up in the ’60s and see how we got where we are,” Berger says of The Boys of 2nd Street Park, which will debut at the Sundance Film Festival on Jan.

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