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Element 79 Partners will try to blend promises of a good haircut with a value message in its work for Supercuts hair salons.
Supercuts, owned by the Regis Corp. in Minne apolis, is the first account win for the Chicago shop, which was created last year by Omnicom to handle Quaker Oats. Element 79 was chosen for the $10-15 million Supercuts account over co-finalists The Richards Group, Dallas, and Cliff Freeman and Partners, New York.
Venables, Bell & Partners in San Francisco was also a finalist, but withdrew last month, citing its workload.
The creative incumbent is McCann-Erickson in San Francisco.
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