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DETROIT-Shoney’s Restaurants is in the early stages of reviewing agencies for its account, now at Bernstein-Rein Advertising in Kansas City, Mo.
The company spent $15 million on advertising in 1996 and more than $7 million through the first six months of 1997, according to Competitive Media Reporting. The request for proposals sent to agencies, however, projected 1998 spending at $26 million, sources said.
Susan Nardizzi, vice president of marketing for the Nashville, Tenn.-based family restaurant chain, said the deadline for responding to the request for proposals was Sept.
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