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DETROIT-Shoney’s Restaurants has begun contacting agencies nationwide for what will be its $26 million ad account, currently held by Bernstein-Rein Advertising.
Shoney’s has tapped consultant Bill Weilbacher of Bismark Corp. in Dennis, Mass., to conduct the search, according to Susan Nardizzi, vice president of marketing for the Nashville, Tenn.-based chain.
The deadline for agencies responding to requests for proposals was Sept. 17, added Nardizzi, who joined Shoney’s in November 1996. She replaced Gregg Kaplan, who hired Bernstein-Rein in May 1995.
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