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NEW YORK Shoney’s Restaurants has awarded its advertising and media account to Match, an independent Atlanta-based shop, after a review.
The Nashville, Tenn., client had worked with MDC Partners’ Cliff Freeman and Partners in New York since August 2005. The shop did not defend; the agency declined comment.
Last year, Shoney’s spent $5 million in measured media, per Nielsen Monitor-Plus.
Two months ago, Royal Hospitality Corp. acquired Shoney’s from Lone Star Funds.
Match has been asked to develop a national ad campaign supported by online efforts.
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