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Italia/Gal Advertising here incorporates heartwarming images of Americana in its first TV campaign for Shoney’s Restaurants since winning the $26 million account in December.
Two 30-second spots break in 60 markets around the country this week promoting the Nashville- based restaurant chain’s “Better than ever breakfast” buffet.
“[Shoney’s is] in the process of elevating the quality of 80 percent of its menu,” said Ken Gal, the agency’s president and chief executive officer. “They have a new management team that wants to take [the menu] from good to great.
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