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LOS ANGELES Novel applications for flash animation, e-mail and other technologies were among the innovations on display here yesterday at the Online Media, Marketing and Advertising Convention and Expo.

Josh Rose, who heads the interactive department of Interpublic Group’s Deutsch/LA, Marina del Rey, Calif., provided what he called “insight” into
the next-generation consumer with the aid of his 6-year-old son Noah, who deftly zoomed through an online children’s game and “purchased” merchandise for his avatar with the points he accumulated.

Rose




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