Shifts at PNC, Mellon

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MARC/USA Pittsburgh will continue to work on corporate branding for Mellon Financial Services, whose retail unit shifted to Arnold after its sale to Citizens Bank.

Arnold’s addition of the Mellon retail work (the banks will be renamed by Citizens) led it to quit its $30 million PNC Bank business, which like Mellon is based in Pittsburgh. PNC was handled by Arnold’s McLean, Va., office.

PNC has begun talking to undisclosed shops in an effort to replace Arnold.



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