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The “American Revolution” campaign is a large-scale effort, which was started in 2004 by General Motors to create an overall branding push for Chevrolet cars and trucks. For many years, Chevy trucks were “Like a rock,” while the tagline for its cars had been, “We’ll be there.”

“American Revolution,” the campaign featuring TV directed by Michael Bay, Guy Ritchie and others, supports the overall Chevy brand as well as 10 model launches. New spots broke in 2004 during the Super Bowl, the summer Olympics and New Year’s Eve.

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