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ATLANTA Actress and new mom Brooke Shields takes a comedic turn in ads from The Martin Agency for Bright Beginnings infant formula.
The TV commercials, which broke yesterday on cable and in network-syndication spot markets, target new moms. A print effort will launch in February.
Shields said in statement that she feeds her daughter Rowan the DHA- and ARA-enhanced formula, developed by PBM Products of Gordonsville, Va., but the former child star’s infant does not appear in the spots.
“The
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