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A disturbing new campaign for Trusted.Net, an online filtering service, illustrates three dangers of Internet access to children: pornographers, ped-ophiles and racists.
Tagged “Even good kids can stumble across bad Web sites,” the ads from The Morrison Agency position Trusted.Net as the responsible parent’s online protection aid by conjuring images of their worst fears.
A 30-second television spot builds upon the print ad (pictured), as a boy surfs the net and is soon joined by a skinhead, a porn actress and a pasty-faced pedophile.
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