Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wall Street’s bad news could be good news for some marketers. “Two businesses I’d like to be in right now? Soup and camping,” says Marian Salzman, CMO of Porter Novelli. The trend analyst and author of Next Now, The Future of Men and Buzz, says the brands best positioned to weather consumer cutbacks are the kitchen staples and the products that connect people with the great outdoors — brands that help give families alternatives to costly vacations and bring simplicity and calm to their increasingly stressful lives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in