Shell’s Hanson to Exit Post

DALLAS Steve Hanson, Shell’s svp of motor oil brand marketing, is leaving his post Friday, according to Hanson.

The move follows the Houston-based company’s decision to split the position into two posts—one to manage global advertising of the lubricants business, and one to oversee regional marketing.

Although Hanson, 46, was offered the advertising position, he said, “I didn’t want to take a diminished job. … I liked running both.”

Last month, Andrew Hayes joined Shell to oversee global advertising and strategy as chief marketing officer. Regional marketing will be handled by executives in each region.

Hanson leaves after overseeing two major advertising reviews. Last month, Interpublic Group’s Initiative Media in New York won media chores on Shell Lubricants’ Pennzoil Motor Oil and Quaker State Motor Oil. In April, creative duties for Pennzoil shifted from GSD&M in Austin, Texas, to sibling Omnicom Group shop TBWA\Chiat\Day in Playa del Rey, Calif.

Combined, the brands spend about $45 million annually on advertising, according to TNS Media Intelligence/CMR.

Tucker, Hampel, Stefanides & Partners in New York handles Quaker State’s creative business.