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Shell Oil Co. last week launched the latest installment of its “Count on Shell” safety campaign.
The new effort, budgeted at more than $1 million, combines television and print ads. In addition, more than 7 million informational booklets will be distributed gratis at
Shell gas stations in 39 states.
The public education series offers life-saving suggestions on how to handle dangerous driving situations.
Titled “Sharing the road,” the new campaign focuses on dealing with trucks and their larger “blind spots.”



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