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LOS ANGELES TBWA\Chiat\Day added five more Shell Lubricants brands to a grouping of related products that includes Pennzoil Motor Oil, an account earned earlier this year. Auto care products under the labels Gumout, Fix-A-Flat, Rain-X, The Outlaw, and Black Magic will be handled out of the Playa del Rey, Calif., office, confirmed Robert LePlae, agency president and CEO.
“Our creative guys are excited because they are brands that should grow a lot and for which we can define a clear position,” said LePlae.
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