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BOSTON Sheaff Dorman Purins has fashioned an image campaign for Beacon Hospice.
The work targets doctors, nursing home administrators and patients’ families. “There is a great need to educate all of those audiences,” said Cecil Dorman, president of the Needham, Mass.-based independent design and communications agency. “The hospice service is not well understood, yet it is often free to the patient and paid by Medicare.”
The overall theme of the collateral and trade-show support effort is, “No patient should die in pain or alone,” Dorman said.
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