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Supermarket Chain Conducts Search for Successor
BOSTON–Less than a year after naming Mintz & Hoke its agency of record, Shaw’s Supermarkets is shopping for a new marketing partner.
The client and agency agreed that Mintz & Hoke’s contract for 1999 will not be renewed, said agency chairman Joe Hoke.
“They are a fine supermarket operation. It just didn’t work out between us,” said Hoke.
The Avon, Conn., shop will continue to work for the client through the end of the year, according to Shaw’s representative Bernie Rogan.
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