Sharpie "Twin Tip"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Who doesn’t love writing with a Sharpie? That smelly print is a tactile treat, and the functionality has been showcased in various ways through the years. In ’08, we saw David Beckham (sigh)-ning autographs with the pen. This year, the ads take a low-budget approach, with a campaign from Draftfcb celebrating self-expression with the tagline, “Uncap what’s inside.” The spot shown here showcases the Sharpie Twin Tip marker. The voiceover explains: “Opposites attract to make the perfect pair,” as the camera pulls back to reveal that the sun/moon art — with lines both thick and thin — have been drawn on a pair of sneakers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in