Shark Energy Drink Seeks Creative Agency

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LOS ANGELES Shark USA is meeting with Southern California agencies about creative to launch its Shark Energy Drink in the U.S., the company confirmed.

Mike Buttler, marketing manager of Shark USA, pegged fourth-quarter ad spending at $600,000. He expects to spend $5 million next year in California alone and “whatever it takes” to go national and overtake domestic market leader Red Bull.

Carlow Design, El Sequndo, Calif., and G&M Plumbing, Manhattan Beach, Calif., presented today at the company’s Torrance, Calif.,



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