Sharewave Win Keeps GMO Hooked On New Technology

Goldberg, Moser O’Neill has been awarded an estimated $8-10 million creative account from wireless technology developer ShareWave, sources said. The El Dorado Hills, Calif., client conducted a quiet review of several undisclosed West Coast shops before choosing GMO.
The San Francisco agency will be responsible for producing broadcast and print advertising to support the launch of ShareWave’s technology, which will be available to consumers in the third quarter of 1998, according to sources.
“GMO will be asked to create a branding campaign that will help position this technology in the marketplace,” said one source close to the shop.
Sources familiar with ShareWave said the company’s founders refer to their new “home network” product as an “information furnace.” The wireless technology can establish a consumer’s personal computer as the central connector and controller of digital information and computing power among many household electronic devices and appliances, including telephones, home entertainment systems and digital satellite systems.
ShareWave was founded in 1996 by a group of former Intel and venture capital executives. Investors include Microsoft, APV Technology Partners and Softbank Technology Ventures. In January, the company hired Jim Schraith, vice president and general manager of Compaq Computer’s North American division, as its president and chief executive officer.
Executives at GMO declined to comment. ShareWave executives could not be reached.
ShareWave is GMO’s third new-technology account win in less than six months. The shop most recently picked up a $10-15 million global assignment from computer chip maker Cyrix in Richardson, Texas. In November, GMO landed a $10-15 million account from telecommunications company SmarTalk, Westwood, Calif.